Just because a hammer can break glass doesn't mean we shouldn't use it.

- Aritha van Herk

Human Creativity is Irreplaceable

AI isn’t here to take over.

It’s here to help.

We believe:

AI should augment creativity not replace it
Emotional intelligence can’t be replicated by machines
AI should help you move up to higher-value tasks (think: from content creator to creative director)
AI should make learning new skills more accessible, regardless of your background or budget

AI is here to stay, whether we like it or not.

What is up to us is how we choose to use it.

We’re Real About the Risks

AI isn’t perfect.

LLM's have inherent bias
People are becoming too dependent on it
Environmental concerns with AI are real

That’s why smart, thoughtful use of AI is essential.

What We Do

We help you figure out exactly where AI fits in your workflow.

We build tools and prompts that actually make sense for your work. And we teach you how to use AI efficiently, so you get more value with fewer queries.

We help make AI adoption more sustainable.

Meet Jenn, owner & GenAI Consultant