Just because a hammer can break glass doesn't mean we shouldn't use it.
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- Aritha van Herk
Human Creativity is Irreplaceable
AI isn’t here to take over.
It’s here to help.
We believe:
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AI should augment creativity not replace it
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Emotional intelligence can’t be replicated by machines
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AI should help you move up to higher-value tasks (think: from content creator to creative director)
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AI should make learning new skills more accessible, regardless of your background or budget
AI is here to stay, whether we like it or not.
What is up to us is how we choose to use it.
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We’re Real About the Risks
AI isn’t perfect.
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LLM's have inherent bias
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People are becoming too dependent on it
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Environmental concerns with AI are real
That’s why smart, thoughtful use of AI is essential.

What We Do
We help you figure out exactly where AI fits in your workflow.
We build tools and prompts that actually make sense for your work. And we teach you how to use AI efficiently, so you get more value with fewer queries.
We help make AI adoption more sustainable.
Meet Jenn, owner & GenAI Consultant
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